The groundwork for every successful PR activity is a professional strategy. Companies operate within a complex network: governmental institutions, media representatives, competitors, suppliers, clients, employees and neighbours. Communicate what, when to whom? And how?

Hagen PR develops tailor-made communication strategies and implements them. Together with our clients, we identify target groups and key messages. We develop lists of relevant media contacts and concepts for press releases, customer and employee newspapers as well as internal and public communication chains.

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Read more about our strategic approach in the case studies section.