China, with its quickly growing economy, seemingly endless opportunities and highly complex media market, is the main focus of our Asian operations. In 2009, we began to cooperate with the experts of China Integrated and the Swiss Centers China to support ambitious technology companies with B2B media work in China, Hong Kong and Taiwan. Since then, we realized countless successful PR campaigns in China. We developed and intensified relations to decision makers in China’s publishing houses, magazines and newspapers. We managed B2B Press Releases and PR campaigns for world leading companies in various industry sectors and took care of the Chinese Social Media presence for global players.
From our Asian office in Shanghai and through our network of international experts and partners, we manage PR campaigns in all major Asian markets. In recent years, Hagen PR implemented numerous and very successful campaigns, B2B press releases and technical articles targeting industrial magazines and websites in Japan, Korea, India and South-East Asia.
In a first step, we take an analytical look at the existing print and online media in your Asian key markets. We analyze the print run, readership and content to identify high priority media that help us reach your target groups. Our Asian experts make sure that your communication efforts are target-oriented and sustainable. Personal contacts with journalists and publishers are a prerequisite.