China, with its vast business opportunities and highly complex media landscape, is at the heart of our Asian operations. We began working with partners in China in 2008, supporting international B2B companies with media relations and communications in China, Hong Kong and Taiwan. Since then, we have delivered numerous successful campaigns, built strong relationships with business and trade media, and supported leading companies across a wide range of industries with media relations, press releases, content and Chinese social media management.
From our Asian office in Shanghai and through our network of experts and partners, we also support clients across other major Asian markets. Our experience includes successful B2B campaigns, press releases and technical content targeting relevant business and trade media in Japan, Korea, India and Southeast Asia.
Our work starts with a thorough understanding of the media landscape in each market. We assess relevant print and online media, their audiences, reach and editorial focus to identify the channels that matter most to our clients. Local expertise and strong relationships with journalists and publishers help ensure that communications are targeted, relevant and effective.