Strategy

The groundwork for successful communication is a clear strategy. Our understanding of international media markets and communication channels enables us to develop targeted and effective approaches in complex environments.

Our clients operate within a complex network of international target groups: governmental institutions, chambers of commerce, media representatives, bloggers, competitors, suppliers, clients, employees, neighbours and more. Communicate what, when, to whom? And how?

Hagen PR develops tailor-made communication strategies and puts them into practice. Together with our clients, we define target groups and key messages, analyse international media markets, identify high-priority media and develop effective concepts to streamline communication activities – from press releases, websites and corporate publishing to social media, internal communications and public outreach.

What we do

  • Integrated PR Strategy, including definition of international target groups, key messages and communication tools
  • Media Market Analysis
  • Competitor Benchmarking
  • Social Media Strategy
  • Advertising Concepts

Read more

  • Learn more about our strategic approach and how we put our concepts into practice in the Case Study section.