Strategy

The groundwork for every successful PR activity is a professional strategy. Our understanding of international media markets and communication chains guarantees clear and target-group oriented communication in a complex environment.

Our clients operate within a complex network of international target groups. Governmental institutions, chambers of commerce, media representatives, bloggers, competitors, suppliers, clients, employees, neighbors, and more. Communicate what, when, to whom? And how?

Hagen PR develops tailor-made communication strategies and implements them. Together with our clients, we define target groups and key messages. We analyze international media markets, identify high priority media and work on effective concepts to streamline the communication activities – from press releases, websites and corporate publishing all the way to Social Media as well as internal and public communication chains.

What we do

  • Integrated PR Strategy, including definition of international target groups, key messages and communication tools
  • Media Market Analysis
  • Competitor Analysis
  • Social Media Strategy
  • Advertising Concept

Read more

  • Learn more about our strategic approach and how we implement the PR concepts in the Case Study section.